About the Team

Stephen has spent over a decade working in the B2B space, holding sales, marketing and consulting roles in startups and with several large companies.

“I started Lead Rover after becoming frustrated with the lack of personalization and detail most outreach platforms offered.”

Stephen Crossland

Founder and CEO

“I started Lead Rover to support B2B business leaders with an outreach tool that provides the same value that a sales executive would bring to a company. Lead Rover delivers all the advantages of a seasoned sales professional at a fraction of the cost.”

Stephen has worked in sales, marketing, and consulting roles for start-ups and more established companies like 3M and Lockheed Martin. He brings nearly two decades of experience working in the B2B space and holds an MBA from the University of Pittsburgh.

Stephen Crossland



At Lead Rover, we have a team of subject matter experts who bring years of experience to each project.

Injection Molding

Our SME’s have worked in the plastic injection molding industry for over 20 years identifying and qualifying opportunities, positioning the molder as the partner of choice, and quoting and closing multi-million dollars in profitable business. Lead Rover’s SME’s review each lead and provide Product Matches that identify: Injection Molding, Overmolding, Pad Printing, Micromolding, candidate for reshoring/tool transfer, and more.

Regulatory and Test Consultant

20+ years experience in global product regulatory compliance approvals including FCC, NRTL Product Safety (UL, TUV, etc.), CE Marking, Wireless product approvals, energy efficiency (ENERGYSTAR) among others. Former test facility business owner and account management who has worked with hundreds of clients and helped them navigate the complex regulations and rules to legally get their products to market quickly.

Engineering Design Services

20+ years of technical sales experience for product design and contract manufacturing services companies. Closed millions of dollars of business from early-stage startups to Fortune 500 customers in A&D, life sciences, industrial, communications, and automotive markets. Successfully identified prospects who matched the ideal customer profile not only for technical capabilities, but also for cultural fit, geographic region, and targeted revenue.

Sheet Metal Fabrication

Our SME’s have worked in the sheet metal fabrication and enclosure industry for over 25 years identifying and qualifying opportunities and quoting and closing multi-million dollars in a profitable business in the US, Mexico, China, and Eastern Europe. Topics include Hard Tool Stamping, High Volume Offshore, Soft Tool Fabrication, Metal Joining, and more.

Medical Device

15+ years of experience in medical device sales and business development. Experience working for both startups and enterprise-level organizations. Including in the areas of wound care, orthotics and prosthetics, IV therapy and surgical products.


Your time is valuable — spend it wisely. Let us acquire and contact qualified leads in your market today.

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